First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality
There is no use in investing hundreds, even, thousands of dollars on a brand new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into
According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to
“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Is your marketing effort going after people that really matter or just anyone? “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams Are you measuring the power of your salespeople’s online brand? If
Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team
One of the questions that we often get asked is: Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project? What is WordPress? Is WordPress Free? The answer is Yes to All. Let’s tell you why, to each of those top questions. Is WordPress Free? Yes,
Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits
Improve your “digital personality” in 2021 and beyond.
We are honored to be named in the top 19 best advertising companies in Orlando. It’s not as simple as it once was getting in front of your customers face to grab their attention. With the advancement in technology and the new ways it’s implemented, the days of print, radio, and outdoor signs have been
In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want to provide them with the information and accessibility they need to engage, and eventually purchase from your site.
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that
Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of
Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: 1- Promotional items Send the promotional items you
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a
Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor
Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new
Learn the power behind tagging influencers and brands on social media to grow the organic reach of a photo or video post.
Knowing your competition is one of the most vital concepts in business, and in the data driven age we’re in there is always a way to learn more that can help you gain an edge. Below we will discuss a couple ways you can gain that edge. When analyzing your competition it is important
Creating quality content is amongst the most important tips getting you to Google’s first page. The best place to put this content is on a well designed website. It is best to contract a reputable website designer to make your page because if you make it yourself on a cheap or on a free site
Jakob’s law of UX states Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.
I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium. Again
If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site’s performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms. Add your site to Search Console. Understand the longer story about how Google Search
My question for you today is– What route will you find the most enjoyable to achieve the best online presence? And don’t be greedy! I read this headline in the Morning Brew(btw you should subscribe) “Traffic Jams Blamed for Everest Deaths”and after reading, I couldn’t help but relate the death toll of climbers increasing because
A Little TLC for Small to Medium Business Websites Will Help Increase Your Business I visit a lot of websites every day. I see many that haven’t been touched in 6 months and some even for 2 + years. This is not a bad thing if you don’t care about losing business. But if you
With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific
Starter Studio is a tech business incubator with multiple coworking spaces in Orlando and the surrounding areas. The space accepts hundreds of applicants a year that have an idea they want to turn into a great working full-time business. Out of those applicants, Starter Studio gives up to 10 bright idea every 6 months a
Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze?- Jean Kerr There are days every marketer feels a little helpless because everything is in flux and there seems to no easy answers. As you move into 2019 here are a few ideas
There is a lot of advice out there to improve your Search Engine Optimization “SEO”. But we have found that trying to do it all can make you crazy and cost a lot. If you have a tight budget and decent Google rankings— there is no reason to stress over SEO in 2018. If you
There is only one thing in life worse than being talked about and that is not being talked about- Oscar Wilde Today, everyone wants to make business decision quickly without needing to have meetings or walk into your store, as meetings and traffic are time consuming. The place where the majority of people will