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10 simple thoughts to ponder to help to improve your marketing efforts

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming   Is your marketing effort going after people that really matter or just anyone?   “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams   Are you measuring the power of your salespeople’s online brand? If

4 Companies Rebranded Into 1 Powerhouse in 4 Weeks

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team

Why We Choose WordPress First to Build Websites

One of the questions that we often get asked is:  Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project?  What is WordPress?  Is WordPress Free?  The answer is Yes to All. Let’s tell you why, to each of those top questions.  Is WordPress Free? Yes,

Cool Aircraft Technology Video

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to

NSG Consulting: Top 19 Web Development Company in Orlando

In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want  to provide them with the information and accessibility they need to engage, and eventually purchase from your site. 

Nanette Gregory : Inside Plastics News "Women Breaking the Mold: 2020"

Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company

Autonomous agricultural robot supported by composite components

3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September

Right Now Your Customers Need You To Be Human

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”

Good Summer Read for executives looking to get an extra edge

  The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game

From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario

Increase revenue by blending your sales and marketing departments

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of

7 Trade Show Replacement Ideas

Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning:  1- Promotional items Send the promotional items you

Temperature Testing for Manufacturers To Ensure Safety of Workers

The world has changed and manufacturers are going to have to change with it. As you open up and try to get back to full production you will need to ensure the safety of your workers. One of the ways is the make sure everyone entering your building does not have an elevated temperature, a

Additive Manufacturing Panel at Plastics News Executive Forum 2020

It was great to meet everyone last week at the Plastics News Executive Forum. I really appreciated all the feedback that was given to me on my talk about Online Presence as a Professional (in the plastics industry.) I have some insight on the event that will come in a later post,