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10 simple thoughts to ponder to help to improve your marketing efforts

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming   Is your marketing effort going after people that really matter or just anyone?   “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams   Are you measuring the power of your salespeople’s online brand? If

NSG Consulting: Named Top 19 Advertising Company in Orlando

We are honored to be named in the top 19 best advertising companies in Orlando. It’s not as simple as it once was getting in front of your customers face to grab their attention. With the advancement in technology and the new ways it’s implemented, the days of print, radio, and outdoor signs have been

Nanette Gregory : Inside Plastics News "Women Breaking the Mold: 2020"

Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company

Right Now Your Customers Need You To Be Human

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”

From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario

Increase revenue by blending your sales and marketing departments

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of

What can we do for our customers to help us survive this COVID-19 downturn?

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a

How Manufacturing Executives Should Effectively Communicate During a Crisis

The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and

Marketing Does Matter

Below is a great example of just why marketing does matter from the marketing guru himself, Seth Godin. Seth discusses of couple quick tips to give you the edge beginning the new year, and how his new book and seminar can give your brand the results you’re looking for.  Yes, marketing does matter Because marketers

Marketing 2020

Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new

How and What Tools to Use for Automated Email Marketing

Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in

Alligators won the marketing game last week

I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium.  Again

5 Marketing New Year Resolutions for 2018

1-  Make sure marketing and sales continue to interact regularly together in order to produce better content, brochures, videos, social post, etc. 2-  Improve the tracking of your sales leads. Where are things falling apart? Pick one area to fix first—- such as initial contact or follow up,  passed on to outside sales or something else? Make

SEO Tip of the Day: Backlinking Shared Content

First off to be said about this post; Don’t give your webpage a backlink that leads right to your shared content. The more clicks and the more visitors from a backlink to your site, the more strength that backlink is given which gives your site better SEO marks. A link to your site from another