Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team
Improve your “digital personality” in 2021 and beyond.
Virtual Trade Shows 101
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these
We are honored to be named in the top 19 best advertising companies in Orlando. It’s not as simple as it once was getting in front of your customers face to grab their attention. With the advancement in technology and the new ways it’s implemented, the days of print, radio, and outdoor signs have been
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that
Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: 1- Promotional items Send the promotional items you
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a
Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new
Photo Caption: An Effective Public Relations program will help get the right kind of attention today for your company. Photo Credit Jason Rosewell I have been involved in public relations for over 15 years and I hear plenty of reasons from CEO and CMO’s on the why they are not running a PR program. The
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in
Jakob’s law of UX states Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.
I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium. Again
As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to
This is a brand new keynote Gary did in June at a conference hosted by Ericsson. He talks a lot about his DNA as a salesman and an entrepreneur, immigration, using your skills to your advantage and a lot more. A lot of good Q&A in here! GaryVee provides some great advice for any marketing
Starter Studio Lunch & Learn: Social Media Advertising with Chase Gregory When: This Wednesday April 19th at 12noon Where: Canvs “Downtown Orlando” and Live on NSG Consulting Inc. Facebook Page. Bring a laptop and follow along as Chase demonstrates what platforms work best for low budgets, how to work with your