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10 simple thoughts to ponder to help to improve your marketing efforts

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming   Is your marketing effort going after people that really matter or just anyone?   “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams   Are you measuring the power of your salespeople’s online brand? If

4 Companies Rebranded Into 1 Powerhouse in 4 Weeks

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team

Cool Aircraft Technology Video

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to

NSG Consulting: Top 19 Web Development Company in Orlando

In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want  to provide them with the information and accessibility they need to engage, and eventually purchase from your site. 

Nanette Gregory : Inside Plastics News "Women Breaking the Mold: 2020"

Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company

Right Now Your Customers Need You To Be Human

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”

From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario

Increase revenue by blending your sales and marketing departments

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of

What can we do for our customers to help us survive this COVID-19 downturn?

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a

Additive Manufacturing Panel at Plastics News Executive Forum 2020

  Plastics News publication puts on an Executive Forum every year in Naples, Florida. Both Nanette and Chase have presented at this privately held conference and this year, Nano put together a panel of highly recognized professionals in Additive Manufacturing (3D Printing). The video below is from the panel on additive manufacturing

JetSurf Orlando Video by NSG Consulting Inc.

Produced by NSG Consulting Inc., this video was purposed for educating the public about Clermont Watersports Complex and the outdoor activities they have on site with a focus on their JetSurf Academy. There is not only the Jet Surfboards, but also paddleboards, canoes, a wakeboard boat, fishing poles, picnic area, a beach and great people

Marketing 2020

Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new