Welcome to Marketing that Works in the Real World of Manufacturing

We don’t start with tactics. 
We start with your business.

NSG Consulting helps industrial and manufacturing companies make smarter growth decisions by focusing on what actually moves the needle—not what marketing trends say you should be doing.

After decades of working alongside manufacturers, we’ve learned an important truth: investing money into websites, social media, PR, or the latest digital tools doesn’t automatically lead to growth. What works for one company may be ineffective—or even wasteful—for another.

That’s why we take a different approach.

Picture: Nanette G., Owner

Learn more about me and connect on LinkedIn

Nanette Gregory

Strategy Built on Real Manufacturing Experience

 

We don’t advise from behind a screen.

We walk your plant floors. We attend trade shows with your team. We study your competitors. We follow industry shifts as they happen.

This firsthand experience allows us to make recommendations grounded in reality—based on you sell, how your customers buy, and where your market is actually headed.

 

Our goal is simple:

-Build a stronger, more credible brand

-Help you gain the right new customers

-Ensure you keep the customers you already have

 

We help you determine:

-Make sure your marketing efforts align with your growth goals

– How to position your products so the right people find them

– Whether now is the right time to change your current marketing efforts—or if you should just modify them so they work

 

 Instead of selling predefined marketing services, we help you answer the questions that matter most:

-Where should you put efforts into to grow—and where should you stop spending $ on.

-What marketing efforts are supporting your sales team.

-Determine if your value proposition is working to gain new customers and retain current ones.

-What are your competitors doing that’s working.

-Should we be using AI to increase sales, or is it better to stick with the fundamentals.

 
These decisions shape everything that follows.

Market Insight That Goes Beyond Reports

Our recommendations are informed by: Attendance at sales meetings, trade shows and industry events. Having direct conversations with your customers, vendors and distributors. Continued monitoring of industrial and manufacturing trends and to alert you of these changes. Example: Data centers are a fast-growing market—but do you have products that will meet their needs.
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Practical Guidance on AI and Technology

AI has the potential to increase efficiency and sales—but only when used correctly.

We help manufacturers decide:

-When AI tools can realistically support sales and marketing

-When it’s smarter to stay focused on proven fundamentals

-When AI requires dedicated resources or specialists to manage effectively

No hype. No pressure to adopt what isn’t ready. Just clear, practical guidance.

Execution That Supports Strategy

When tactics make sense, we help bring them to life which may include:

Create messaging to help your customers actually buy your products/services

Content that supports real sales conversations

Marketing efforts that serve a clear business purpose for you

But execution is never the starting point. We make sure we follow your marketing plan—always. Or we make recommendation to adjust the plan.

NSG

We specialize exclusively in industrial and manufacturing businesses, we understand long sales cycles and technical decision-makers.

We don’t sell one-size-fits-all marketing plans. We’re just as willing to say what not to do as what to do. We are focus on long-term growth for you, not vanity metrics.

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Why Switch to NSG

Are you spending money now without clear results?

Are you tired messaging that doesn’t reach your customers?

Do you just want straightforward guidance?

Do you want someone that comes up with a yearly marketing plan and budget that makes sense to you? 

Do you want valuable industry insight from someone who really understands the manufacturing / industries?

 

Let’s Start With a Free Fact Finding Conversation

You don’t need another campaign.
You need clarity and decades of experience.
Let’s talk about what will actually move your business forward. ([email protected])