First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality
There is no use in investing hundreds, even, thousands of dollars on a brand new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into
In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to
According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to
“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Is your marketing effort going after people that really matter or just anyone? “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams Are you measuring the power of your salespeople’s online brand? If
Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team
One of the questions that we often get asked is: Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project? What is WordPress? Is WordPress Free? The answer is Yes to All. Let’s tell you why, to each of those top questions. Is WordPress Free? Yes,
Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits
Improve your “digital personality” in 2021 and beyond.
Virtual Trade Shows 101
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these
We are honored to be named in the top 19 best advertising companies in Orlando. It’s not as simple as it once was getting in front of your customers face to grab their attention. With the advancement in technology and the new ways it’s implemented, the days of print, radio, and outdoor signs have been
In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want to provide them with the information and accessibility they need to engage, and eventually purchase from your site.
Is the small crack you had in your marketing efforts now a ravine? Here are a few suggestions to fix it.
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that
Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of
Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: 1- Promotional items Send the promotional items you
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a
Chase Gregory from NSG Consulting Inc. will be presenting this Lunch and Learn on Social Media for Startup’s (in tech.) These local startup events are hosted by Starter Studio (a non profit tech business incubator) and Canvs (a non profit coworking space). Free Entry! Address- 101 S. Garland St. Orlando Ave. p.s. bring
Photo credit Thomas Lefebvre B2B executives still tell us they are not convinced that beyond having a simple website an online presence such as social media, blogs, video, etc. really contributes to the overall business strategy. However, when we ask them how their team decides on a new product or service for their company —-most
How to accomplish a Digital Transformation at your manufacturing company—Part two Maybe even after reading the first piece written by me on digital transformation —- you are still not convinced that you need to move quickly to change. If this is you—I encourage you to take an hour out of your week to watch this
"Digital Transformation" has become a necessity for manufacturer's to survive into the next decade.
“Digital transformation can be defined as the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.” CIO magazine 1 As a manufacturing executive, you need
Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways