Small Business Social Media Tips Moving Into 2021 & Beyond

Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include  the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits differently from certain platforms it is important to know you goals. Below we’ll discuss some tips for small businesses to improve their social media moving into 2021.

Declining organic reach is a hurdle most small businesses run into on social media. You put a lot of time and effort into your content strategy, so it’s discouraging when something you publish doesn’t perform well. People are flooded with content so it’s not as easy for yours to stand out as it once was.The key to driving reach is finding the right content mix for your audience. Track which posts are performing well and which ones aren’t. Look for performance trends..For instance, are posts with photos performing better than those without. Use these insights to make data-driven decisions about your content strategy moving forward.
Social media is a great way to build awareness and attract new customers, but you have to think about what you’ll do to retain them. people are often annoyed with the constant ads. You can’t always be selling. In order to increase brand loyalty and awareness you need to focus on developing a rewarding, helpful and a relatable relationship with your audience. One of the ways you can achieve this is through storytelling. Your outreach efforts on social media shouldn’t always be about selling. If you want customers to stick with your brand for the long haul, you need to give them a reason to. Through storytelling you can introduce your core values, giving customers relatable reasons to stick around.
Bring your content to the next level. People only retain a small amount of information they hear, but when paired with a relevant image, that increases tremendously. You want your message to stick with people. Photos and videos have become powerful tools for marketers looking to communicate effectively with followers.Visual content has taken over almost every major social network, including Facebook, Instagram, Twitter and Pinterest. 
NSG Consulting Inc. specializes in giving companies, big and small, a professional online presence using great photos, videos and trusting content to attract new and keep current customers. We have built a marketing firm that houses experts in Public Relations, Social Media, Search Engine Optimization, Website Development, Amazon Web Services, Online And Offline Advertising, Google Analytics, Email Marketing, Promote Exhibits at Trade Show, Photography and Video. To learn more about how NSG Consulting can help with your social media and more email [email protected] or visit