Owner of NSG Consulting, Nanette Gregory, is traveling the Himalayas with her husband, Geoff, and friends, to raise money for Cool Earth. Cool Earth exists to give cash directly to rainforest communities, to fund projects that create choice, tackle the root causes of deforestation and protect vital carbon sinks. This is the mission. To back

Grab the latest edition of the i4 Business magazine and you’ll find Chase in the Marketing Spotlight section!! He speaks differently from others in his career which is why we think it makes us stand out. Not being so normal can be a good thing. As a professional athlete, it takes a lot more than

Today, having a digital marketing strategy is an essential part of executing any sort of marketing plan. When small business owners get started in their new endeavors, most of the time their priority is providing quality products and services. Digital marketing offers a lot of benefits, especially for small to medium size businesses and it

First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality

  There is no use in investing hundreds, even, thousands of dollars on a brand new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into

Learn the most current and the most engaging ways to run social media as a business in 2021. RSVP for Lunch provided by NSG Consulting Inc. Host, Chase Gregory, will be presenting his experience and expertise from the last 10years of working in Social Media at NSG. From local clients like Orlando’s very own Harvey

  How To Choose a Platform for Your Small Business   There are hundreds of online website platforms out there waiting to be utilized by the savvy small business owner. The question is, which online platform is right for your business? We are here to show you some of the greatest platforms out there for

In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to

According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming   Is your marketing effort going after people that really matter or just anyone?   “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams   Are you measuring the power of your salespeople’s online brand? If

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team

One of the questions that we often get asked is:  Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project?  What is WordPress?  Is WordPress Free?  The answer is Yes to All. Let’s tell you why, to each of those top questions.  Is WordPress Free? Yes,

Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include  the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits

Improve your “digital personality” in 2021 and beyond.

Virtual Trade Shows 101

Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these

We are honored to be named in the top 19 best advertising companies in Orlando. It’s not as simple as it once was getting in front of your customers face to grab their attention. With the advancement in technology and the new ways it’s implemented, the days of print, radio, and outdoor signs have been

Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to

In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want  to provide them with the information and accessibility they need to engage, and eventually purchase from your site. 

I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that

Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company

3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September

Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”

  The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario

Orlando’s list of attractions and entertainment for a tourist could go into the hundreds, if not more. We’ve put together our list of 3 places to visit aside from our wonderful theme parks and beaches. While every day during a time like this precautions and steps towards everyone’s safety are paramount. If Interested in visiting any

Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of

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Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning:  1- Promotional items Send the promotional items you

The world has changed and manufacturers are going to have to change with it. As you open up and try to get back to full production you will need to ensure the safety of your workers. One of the ways is the make sure everyone entering your building does not have an elevated temperature, a

Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a

Starter Studio Lunch & Learn: Social Media Advertising with Chase Gregory When: This Wednesday April 19th at 12noon Where: Canvs “Downtown Orlando” and Live on NSG Consulting Inc. Facebook Page. Bring a laptop and follow along as Chase demonstrates what platforms work best for low budgets, how to work with your

Even though many companies have been running social media programs for five or more years, there are still companies that have not figured out the best way to use the platforms. So many companies think social media is all about how many followers or likes they have. Not So! We see some companies run effective