“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Is your marketing effort going after people that really matter or just anyone? “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams Are you measuring the power of your salespeople’s online brand? If
Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team
One of the questions that we often get asked is: Why WordPress for my website platform? Isn’t my old site good enough to use for my website revamp project? What is WordPress? Is WordPress Free? The answer is Yes to All. Let’s tell you why, to each of those top questions. Is WordPress Free? Yes,
Improve your “digital personality” in 2021 and beyond.
In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want to provide them with the information and accessibility they need to engage, and eventually purchase from your site.
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that
Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of
Creating quality content is amongst the most important tips getting you to Google’s first page. The best place to put this content is on a well designed website. It is best to contract a reputable website designer to make your page because if you make it yourself on a cheap or on a free site
Jakob’s law of UX states Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.
If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site’s performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms. Add your site to Search Console. Understand the longer story about how Google Search
From our friend Mike Shipulski July 24th, 2019 If you have a reasonably good idea, someone will steal it, make it their own and take credit. No worries, this is what happens with reasonably good ideas. If you have a really good idea, you’ll have to explain it several times before anyone understands it. Then,
A Little TLC for Small to Medium Business Websites Will Help Increase Your Business I visit a lot of websites every day. I see many that haven’t been touched in 6 months and some even for 2 + years. This is not a bad thing if you don’t care about losing business. But if you
With more than 5+ years of experience helping small to medium size companies improve their websites. I find some folks believe they understand SEO but don’t realistically know what their SEO staff can or should accomplish. Because most of you are a small to medium size company and might only offer niche or highly specific
Note – Not everything can be trademarked. Starting a business can be very fun because of the creativity you put into it that makes it your own. Your creativity is yours an you should own it and definitely protect it. To protect your creativity from being stolen by someone else and claimed as their own,
Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze?- Jean Kerr There are days every marketer feels a little helpless because everything is in flux and there seems to no easy answers. As you move into 2019 here are a few ideas
With a lot of popular sites using Visual Composer by WPBakery, there are bound to be a lot of people freaking out right about now because of the newest WordPress Update. There are 3 things in this world that scare me the most; my family getting ill, a barely missed car crash, and WordPress/Plugin updates.
On Friday May 25, 2018 the General Data Protection Regulation (GDPR) goes into full effect. If you are a United States based company that has a web presence you should be aware of the new rules to ensure you do not get fined. What kinds of data collection is part of the GDPR? -Name – Photo
There is a lot of advice out there to improve your Search Engine Optimization “SEO”. But we have found that trying to do it all can make you crazy and cost a lot. If you have a tight budget and decent Google rankings— there is no reason to stress over SEO in 2018. If you
First off to be said about this post; Don’t give your webpage a backlink that leads right to your shared content. The more clicks and the more visitors from a backlink to your site, the more strength that backlink is given which gives your site better SEO marks. A link to your site from another
Details “Local social media pro Chase Gregory will provide an overview of how to effectively use social media as a startup or small business, to grow awareness and community for your products or services. Social media is an ever-changing landscape, so Chase will discuss the latest trends and
How do you simply buy a product? Again…..”simply.” Example: You are at the grocery store and you need a specific product. There are isles that are labeled for you to find what type of product you need. The products are fairly organized but you still spend minutes looking through all the other products on the
Even though many CEO’s tell us that they are seeing lots of good activity from their marketing department, they are not necessarily seeing the increase in brand awareness or sales they thought they would see. Often after digging deeper during a round of questions with the executives and marketing teams —we noticed one area
There is only one thing in life worse than being talked about and that is not being talked about- Oscar Wilde Today, everyone wants to make business decision quickly without needing to have meetings or walk into your store, as meetings and traffic are time consuming. The place where the majority of people will
Photo credit Thomas Lefebvre B2B executives still tell us they are not convinced that beyond having a simple website an online presence such as social media, blogs, video, etc. really contributes to the overall business strategy. However, when we ask them how their team decides on a new product or service for their company —-most