What is a Trademark and How to Apply for One?

Note – Not everything can be trademarked.

Starting a business can be very fun because of the creativity you put into it that makes it your own. Your creativity is yours an you should own it and definitely protect it. To protect your creativity from being stolen by someone else and claimed as their own, you need to register your business and determine weather what you have created needs to be registered as Copyright, a Trademark, and/or as a Patent.

What is the definition of Trademark?


Watch this video from the USPTO.gov that goes over exactly the difference between Copyright, Trademark and Patents, and how to register each.

00:10 – Opening remarks
03:56 – What is a trademark?
06:24 – Comparing trademarks, patents, and copyrights
07:35 – Comparing trademarks to domain names
10:06 – Comparing trademarks to business names
12:24 – Benefits of federal trademark registration
16:03 – Selecting a strong trademark
17:19 – Likelihood of confusion
22:58 – Strength of the trademark
28:09 – Additional trademark selection considerations
31:11 – USPTO resources
33:20 – How to get help with your application
38:32 – Misleading offers, notices, and solicitations
39:09 – Closing remarks


To recap, if you have a professional goods or services, you should protect your assets with Trademarks, Copyrights, Patents, and a DBA (Doing Business As) with your state/country.

Everything you need to know about Trademarks can be found at

1-800-786-9199 email [email protected]