Today, having a digital marketing strategy is an essential part of executing any sort of marketing plan. When small business owners get started in their new endeavors, most of the time their priority is providing quality products and services. Digital marketing offers a lot of benefits, especially for small to medium size businesses and it

First things first. Without proper image optimization, you are wasting a valuable asset in SEO. Over 20% of all U.S. web searches are on Google Images, according to Jumpshot. Image optimization carries many advantages including faster page load times, better user experience, and ranking opportunities. It only takes a couple of steps to ensure quality

  There is no use in investing hundreds, even, thousands of dollars on a brand new website if it is going to result in zero sales. As much as we would like to think that building a website automatically guarantees us leads to our next customer, there is a lot more work that goes into

Learn the most current and the most engaging ways to run social media as a business in 2021. RSVP for Lunch provided by NSG Consulting Inc. Host, Chase Gregory, will be presenting his experience and expertise from the last 10years of working in Social Media at NSG. From local clients like Orlando’s very own Harvey

  How To Choose a Platform for Your Small Business   There are hundreds of online website platforms out there waiting to be utilized by the savvy small business owner. The question is, which online platform is right for your business? We are here to show you some of the greatest platforms out there for

In the age of social media most everyone knows about social selling or have participated in it one way or the other. Social selling allows salespeople to laser-target prospects, establish relationships with their networks and seemingly make cold calling prehistoric. In fact according to The Harvard Business Review 90% of decision makers never respond to

According to Sagapixel, 46% of the searches on Google have local intent. Many small businesses owners are struggling with how to find the right recipe to stay near the top of web results. Google My Business helps level the playing field. Google My Business is a free and easy-to-use tool for businesses and organizations to

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming   Is your marketing effort going after people that really matter or just anyone?   “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams   Are you measuring the power of your salespeople’s online brand? If

Rebranding is hard, but rewarding when it all comes together on the launch date. When a company we were working with decided to purchase a couple of companies to expand their capabilities, all eyes were on them as a growing with no cap in site. A private equity firm saw the potential in the team