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“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming Is your marketing effort going after people that really matter or just anyone? “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams Are you measuring the power of your salespeople’s online brand? If
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these
Cool Tech Video #Hexa by Lift #Aircraft is a unique looking personal aircraft designed to decongest traffic #transportation. The electric aircraft would transport a single person without the need of a pilot’s license. 18 independent electric motors and propellers help left the individual up and with both autonomous and semi-autonomous controls can transport them to
In a digital world, first impressions are vital and an outstanding web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. When your consumer searches your website you want to provide them with the information and accessibility they need to engage, and eventually purchase from your site.
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that
Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company
3D-printed carbon fiber-filled composite components enable a robotic weeding system prototype intended to replace use of chemical herbicides. Source | Scheurer Swiss GmbH A team of engineering students at ETH Zurich (Zurich, Switzerland) is working to develop an autonomous agricultural robot to serve as a sustainable alternative for the use of herbicides in agriculture. The project began in September
Almost every manufacturing company these past five months has upped their marketing game by offering more webinars, creating instructional videos, participating in virtual trade shows, running Zoom sales presentation calls, running Google and Social Media ads, sending out lots of emails, and making plenty of phone calls. All to convince you, “they” have the “solution”
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of