Four simple tips to improve your experience on LinkedIn

 1-Have a plan for LinkedIn

   For example:

  • Connect with peers to learn and share expertise/knowledge
  • Reach out or connect with future customers
  • Learn more from experts in your field
  • Educate or help others in your industry

2- Improve your profile with just a few changes

  • Add a photo –it helps you to build trust online. It does not need to be professional shot. Yet, it should be something of— you really being you.
  • The Summary is the most important section of your profile as many people will not look any further if it is not interesting. It should NOT be a resume. This is the area to simply highlight your skills to demonstrate how you can help others through your capabilities and knowledge. Developing your summary/ story should be ongoing process and ideally updated at least once year to include new skills or focus.
  • You should try to add media such as a paper/article or projects as it is a great way to share your knowledge.
  • The experience section should be short and sweet—It should NOT be a resume.

3- Make a real commitment to use LinkedIn:

  • It does not matter if it is 15 minutes a month or every day—you just need to be consistent.
  • Be kind every time you log on, check the top bar for any pending items in red numbers and respond!
  • Publish a post. We know it is not easy to find the time to write or decide on a topic —yet it is a great way to become well know in your industry quickly.

 4- Frequently search for individuals, companies and groups that you can add to your newsfeed–this is a great way to engage with others outside your immediate circle.

  • Don’t get overwhelmed by the large number of results—narrow the available options by using the advance search feature on the far left as a way to narrow down your choices.

Do you want to learn more on how to use LinkedIn to grow your business?

Email me to learn more about our LinkedIn training programs:             [email protected]

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