SEO from a Google Backend Perspective

If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site’s performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms.

• Add your site to Search Console.
• Understand the longer story about how Google Search works.
• Be sure that you’re familiar with Google’s Webmaster Guidelines. This is very important; violating these guidelines can cause your site to be demoted or omitted from search results.
• Learn about best practices for images and video on your site.
• Make sure that your site is mobile friendly, and regularly monitor your site’s mobile usability.
• Learn about various search result features for your site, such as AMP and structured-data-implemented features, such as recipes, job postings, and event postings.
• Understand key concepts such as canonical pages.
• Understand how to get Google to crawl the right pages using sitemaps, and how and when to use noindex and robots.txt to prevent Google from crawling pages or resources.
• Learn how to design multilingual or multinational sites for users accessing your site in other languages or from other countries.
• Learn how to use all our reports and tools to analyze your performance and troubleshoot problems.
• Read case studies about websites that have integrated with Google Search.

This may seem like a lot for most, but for NSG team members, this is something we put effort every month to refresh our brains with SEO related information so our clients websites can continue to climb, as well as stay on top for important keywords and long tail keywords.

Give us a call for a free website consultation!

407-340-8573

Information from this page is originally posted from Google Support