From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario […]
Increase revenue by blending your sales and marketing departments
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of […]
7 Trade Show Replacement Ideas
Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: 1- Promotional items Send the promotional items you […]
How Manufacturing Executives Should Effectively Communicate During a Crisis
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and […]
Marketing Does Matter
Below is a great example of just why marketing does matter from the marketing guru himself, Seth Godin. Seth discusses of couple quick tips to give you the edge beginning the new year, and how his new book and seminar can give your brand the results you’re looking for. Yes, marketing does matter Because marketers […]
Consistent Posting on Social Media Can Set Your Brand Apart: NSG Consulting Can Help
Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor […]