Is the small crack you had in your marketing efforts now a ravine? Here are a few suggestions to fix it.
I know you know marketing is essential, but I am realistic, it never gets the same attention as sales. In good times, it probably doesn’t need as much attention— unless you have really aggressive growth plans. But now, with a struggling economy and more competitors stepping up to grab market share, it is possible that […]
From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario […]
Increase revenue by blending your sales and marketing departments
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of […]
What can we do for our customers to help us survive this COVID-19 downturn?
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a […]
How Manufacturing Executives Should Effectively Communicate During a Crisis
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and […]
Consistent Posting on Social Media Can Set Your Brand Apart: NSG Consulting Can Help
Posting regularly on your social media pages, other online groups and forums, and your own website is crucial in the identity of your brand and is an important marketing tactic to set your brand apart in any industry. Having a Social Media presence this day and age is just about an absolute necessity, and having a good one can be a key factor […]