Marketing 2020
Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new […]
How and What Tools to Use for Automated Email Marketing
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in […]
Alligators won the marketing game last week
I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium. Again […]
5 Marketing New Year Resolutions for 2018
1- Make sure marketing and sales continue to interact regularly together in order to produce better content, brochures, videos, social post, etc. 2- Improve the tracking of your sales leads. Where are things falling apart? Pick one area to fix first—- such as initial contact or follow up, passed on to outside sales or something else? Make […]
SEO Tip of the Day: Backlinking Shared Content
First off to be said about this post; Don’t give your webpage a backlink that leads right to your shared content. The more clicks and the more visitors from a backlink to your site, the more strength that backlink is given which gives your site better SEO marks. A link to your site from another […]