From Gartner CEOs And CMOs Split On Outlook And Martech Skepticism Grows
Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60 per cent) are building scenario […]
Increase revenue by blending your sales and marketing departments
Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of […]
Coal VS Diamond Sales Leads
https://www.collinsdictionary.com/dictionary/english/coal-miner
What can we do for our customers to help us survive this COVID-19 downturn?
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a […]
How Manufacturing Executives Should Effectively Communicate During a Crisis
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and […]
Marketing Does Matter
Below is a great example of just why marketing does matter from the marketing guru himself, Seth Godin. Seth discusses of couple quick tips to give you the edge beginning the new year, and how his new book and seminar can give your brand the results you’re looking for. Yes, marketing does matter Because marketers […]