Why some small to medium sized industrial marketing efforts fail and others don’t…
Most large industrial companies always have a decent marketing budget and make it a priority because they know they need it to remain a trustworthy competitor in the long run. But, I keep noticing a pattern that happens over and over in the marketing efforts of small to midsize companies. Out of the blue, these […]
Nanette Gregory : Inside Plastics News “Women Breaking the Mold: 2020”
Nanette Gregory has been recognized by Plastics News as a “Woman Breaking the Mold in 2020.” Nominated by her son, Chase Gregory, Nanette has been sought after by the plastics industry for her knowledge, public relations, connections, and consulting for the past 20 years. She started her background in plastics working for a communications company […]
How Manufacturing Executives Should Effectively Communicate During a Crisis
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and […]
What is digital transformation in manufacturing?
Ran across this article on MIT Sloan Management Review written by Vijay Govindarajan and Jeffrey R. Immelt It includes one of the better descriptions I have run across for digital transformation for manufacturers: “A digital transformation entails reimagining products and services as digitally enabled assets; generating new value from the interconnection of physical and digital assets […]
HOW THE RIGHT MATERIALS MANAGEMENT PERSON SAVED A MANUFACTURER MILLIONS OF DOLLARS
How the right material management (astronaut) saved a manufacturer millions of dollars When you say materials management to a non-manufacturing person, they often have visions of moving boxes around or driving raw materials around the factory on a forklift. When you say materials management to a manufacturer, they often think of the most important person in the […]
“Digital Transformation” has become a necessity for manufacturer’s to survive into the next decade.
[vc_row][vc_column][vc_column_text] “Digital transformation can be defined as the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.” CIO magazine 1 As a manufacturing executive, you need to understand that being digital is no longer about stand-alone software […]