Keeping Your Friends Close and Your Competition Closer

Knowing your competition is one of the most vital concepts in business, and in the data driven age we’re in there is always a way to learn more that can help you gain an edge. Below we will discuss a couple ways you can gain that edge. When analyzing your competition it is important […]
Alligators won the marketing game last week

I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium. Again […]