A Good Publicist Needs To Have…
I have many stories from my 15 years as a publicist— some good and some a little ugly. The story I want to tell you today— involves some of the lessons I have learned as a publicist and what skills I believe companies should look for when hiring an individual team member or firm. Bottom […]
5 Marketing Resolutions for 2019
Do you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze?- Jean Kerr There are days every marketer feels a little helpless because everything is in flux and there seems to no easy answers. As you move into 2019 here are a few ideas […]
Quality vs Quantity Marketing—Quantity Wins
Today, I started re-reading Originals by Adam Grant today as I was looking for some inspiration for my business and a marketing blog post. It did not take long to find an important message to share on page 37. “It’s widely assumed that there is a tradeoff between quantity and quality—if you want to do […]
A Professional Online Presence
There is only one thing in life worse than being talked about and that is not being talked about- Oscar Wilde Today, everyone wants to make business decision quickly without needing to have meetings or walk into your store, as meetings and traffic are time consuming. The place where the majority of people will […]