7 Trade Show Replacement Ideas
Most trade shows are up in the air, at least for the next 3- 4 months, maybe even until the end of the year. So, I have been having conversations with clients on what they can do instead. Here are seven ideas I think are worth mentioning: 1- Promotional items Send the promotional items you […]
What can we do for our customers to help us survive this COVID-19 downturn?
Your business, like mine, was probably humming along before the COVID-19 shut down. We both knew we’re decent companies. We offered our customers good products/ services at a reasonable price and delivered them on time… but so were our competitors. You and I both knew we should be doing more to protect ourselves against a […]
Additive Manufacturing Panel at Plastics News Executive Forum 2020
[vc_row][vc_column][vc_single_image image=”3884″ img_size=”full”][vc_column_text] Plastics News publication puts on an Executive Forum every year in Naples, Florida. Both Nanette and Chase have presented at this privately held conference and this year, Nano put together a panel of highly recognized professionals in Additive Manufacturing (3D Printing). The video below is from the panel on additive manufacturing […]
How Manufacturing Executives Should Effectively Communicate During a Crisis
The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and […]
Marketing 2020
Marketing in 2020 requires you to out-perform your competitors to earn solid results. For the past 5 years or so, there has been a huge surge in new ways to market your brand / company using digital and traditional tactics. I believe 2019 we hit a plateau of new tactics. There is nothing really new […]
5 Ways to Overcome Public Relations (PR) Challenges
Photo Caption: An Effective Public Relations program will help get the right kind of attention today for your company. Photo Credit Jason Rosewell I have been involved in public relations for over 15 years and I hear plenty of reasons from CEO and CMO’s on the why they are not running a PR program. The […]