5 Ways to Overcome Public Relations (PR) Challenges
Photo Caption: An Effective Public Relations program will help get the right kind of attention today for your company. Photo Credit Jason Rosewell I have been involved in public relations for over 15 years and I hear plenty of reasons from CEO and CMO’s on the why they are not running a PR program. The […]
How and What Tools to Use for Automated Email Marketing
Automated email marketing is a series of emails that can be sent automatically, triggered by the actions of your contacts in your customer lists. Newsletter Sign ups and/or popup module windows are a couple quick examples of how to build your customer lists and have an automatic “Thank you for subscribing” email. This is in […]
What to Think About When Opening a New Tab
Jakob’s law of UX states Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can. […]
Alligators won the marketing game last week
I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium. Again […]
Discussion on Authenticity
As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to […]
The State of the Union Of Marketing in 2020: Volume of Content | Ericsson Keynote
This is a brand new keynote Gary did in June at a conference hosted by Ericsson. He talks a lot about his DNA as a salesman and an entrepreneur, immigration, using your skills to your advantage and a lot more. A lot of good Q&A in here! GaryVee provides some great advice for any marketing […]